Content Delivery has a direct impact on content use. It is not enough to deliver a group of assets. The presentation experience should create an intuitive understanding of the intended use and contextual relationship of the assets to each other and the overarching brand.
Content Digest
The platform below was an internal distribution website for materials from Marketing called the Content Digest. This was my precursor to working with DAM. Assets were displayed in “stories” with copy in short, medium, and long form. I started by designing the weekly production schedule and leading the team that updated the page design and content. Later I moved into leading the platform, including a UX overhaul. The content presentation was designed to provide an intended-use blueprint and context of the overall brand architecture for the user.
ContentNext
Response to the Content Digest created a stronger understanding of the user need for context in understanding asset use. A project was initiated to bring the Content Digest and the DAM together as a “show room and warehouse”, with the Content Digest as the front end experience of the DAM. I designed a new experience which served as both a work assignment and a “real-world project in my UX class.
DAM (Digital Asset Management)
My next project was to bring a UX focus to our DAM. The designs below apply our lessons from the Content Digest, as well as our user research on the DAM. They provide our users with immediate access to personal filters, brand structure and strategy, links to similar and related assets, associated copy, scripts and transcripts, and tools for creative collaboration and community.
